![]() ![]() With the current dollar shortage in the country, consulting these international agencies becomes nothing but a far-fetched dream. One reason for this is high consultancy chargers from international music record labels, which require dollar payments. The astonishing rise of Korean music and the success of their artists in the international stage are shining examples of this. While other Asian musicians are able to expand their audience to make their mark in the global music industry, Sri Lankans are still struggling. Music is to Sri Lankans as singing is to dancing, but if the talent and passion for music exist, then how come the Sri Lankan flair for music isn’t popular globally? Taking Sri Lanka’s Music to the International Arena #Etunes lk audio free#State-of-the-art analytics services at eTunes allows artists to identify countries their music is popular in, using UPC and ISRC codes, which eTunes provides completely free of charge.ĮTunes also provide free music distribution, to global music streaming platforms along with free ITunes pre-orders, pre-saves and release day smart URLs for superfans, making eTunes the ideal a aggregator for all experienced and upcoming Lankan artists, taking the Sri Lankan flare for music, global. “If we get these services through a DSP (Digital Service Provider) in another country, you will have to pay them in dollars, but here we do not charge any money for providing these services,” he said.ĮTunes also handles artist management and artist catalogue management, helping artists get the best quality marketing services. Lakmal Deshapriya, Senior Manager – Digital Media at Derana Macroentertainment & Head of eTunes. “eTunes is a place where the artist can protect the rights of their creations and bring their creations to an international level,” says Mr. Local artists can retain 100% of their copyrights and royalties from streaming platforms, while only being charged through revenue sharing. The above equipment or services must be submitted to this unit after obtaining formal approval.ETunes, Sri Lanka’s latest record label and music distribution aggregator, empowers and cultivates the next generation of local artists with the right tools and opportunities needed to go global.īy partnering with global music streaming platform like Spotify, iTunes, YouTube and Instagram, eTunes can help independent artists and bands go viral. Equipments available in this unit for learning teaching process The officer in charge of the Audio-Visual Unit is an officer of the Sri Lanka Technology Service. The entire process of this unit is supervised by the Vice president (Academic) Further necessary guidance is done by the President as well as vice president.
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